Let’s Talk URLs: The Often-Ignored SEO Hero
When you think about improving your website, you probably think of design, speed, and maybe content. But there’s a small, underrated detail that packs a massive punch for SEO and user experience: your URL structure.
Yep, those web addresses like:
https://yourwebsite.com/services/web-design
Not:
https://yourwebsite.com/page?id=57§ion=abc
Clean, well-structured URLs are essential for both users and search engines. At Rebellion Websites, we build clean URLs into every site we launch—because the details matter.
What Is a “Clean URL”?
A clean URL is a human-readable, keyword-rich web address that tells users (and Google) exactly what a page is about.
✅ Good Example:
https://yourwebsite.com/blog/urls-structure-seo
❌ Bad Example:
https://yourwebsite.com/index.php?id=89&cat=blog&sort=recent
Why URL Structure Matters for SEO
Google’s ranking systems use over 200 factors—and yes, URL structure is one of them.
Here’s why:
1. ✅ Improves Click-Through Rate (CTR)
People are more likely to click on a link if the URL looks trustworthy and relevant.
Example:
Would you rather click:
https://bestpetsupplies.com/dog-food
or
https://bestpetsupplies.com/?cat=1&id=74
Thought so.
2. ✅ Helps Google Understand Page Content
Googlebot reads the URLs to determine what the page is about—especially useful for SEO when keywords are included naturally.
3. ✅ Enables Rich Snippets & Site Links
Clean URL hierarchies help Google create rich results and site link structures, improving your presence in search.
4. ✅ Improves Internal Linking & Navigation
A clear URL structure helps users and search engines move through your site logically.
Why URL Structure Matters for Humans
Let’s be honest: if your site’s URLs look like code from 1999, you’re losing credibility.
Clean URLs:
✅ Build trust with visitors
✅ Improve readability and memorability
✅ Make sharing and linking easier
They also set the tone for how professional your site feels—even before anyone clicks.
Best Practices for SEO-Friendly URL Structure
At Rebellion Websites, we follow industry-standard URL practices as default:
Use Hyphens, Not Underscores
Google reads hyphens (-) as word separators. Underscores (_) get ignored.
✅ /blog/seo-friendly-link
❌ /blog/seo_friendly_link
Keep URLs Short and Descriptive
No fluff. Just relevant keywords that describe the page.
✅ /services/logo-design
❌ /our-company-offers-lots-of-logo-design-and-branding-options
Use Lowercase Only
URLs are case-sensitive. Stick with lowercase to avoid confusion and duplication issues.
Use Target Keywords (Without Keyword Stuffing)
Including your page’s focus keyword helps SEO—but naturally.
Avoid:
/cheap-website-cheap-affordable-websites-for-cheap
Reflect Site Hierarchy
Show the logical structure of your site.
/blog/seo/link-structure
/services/branding/logo-design
How We Do It Differently at Rebellion Websites
We don’t leave URL structure to chance. It’s baked into the foundation of every site we build.
✅ Every page is named with clarity and SEO in mind.
✅ URLs reflect your site’s architecture, which helps Google crawl it better.
✅ We make sure every link is logical, clean, and easy to update.
It’s not just about looking professional. It’s about ranking better and working smarter.
Final Thoughts: Clean URLs = Better Sites
URL structure is one of those things your customers don’t think about—but Google does.
And we do.
If you’re serious about performance, search visibility, and long-term growth, then your URLs need to be on point.
At Rebellion Websites, we make SEO-friendly, clean URL structures standard practice—not a paid add-on or afterthought.
Want us to review your current site’s structure? Get in touch.